Hike to the supermarket for many is comparable to a natural disaster: not only can you spend half a day in the store, you can also spend several times more than planned.
To avoid this, you need to know the psychological tricks and tricks that marketers go to attract attention to the shelves with the necessary (and not so) food and drinks.
Basic principles of product placement
The fact that marketers are trying in every possible way to lure a buyer into a labyrinth with temptations is not only lazy aware, but it will never be superfluous to remind you of precautions.
So, the main rule: all the most popular goods (cereals, canned goods, pasta, flour, sunflower oil, etc.) are located at the end of the store. It is for these products that most buyers come, but, passing through other departments, fills the basket with completely different goods.
All the most expensive goods - at the level of the buyer's eyes, sweets - below, where children will definitely see them.
How to go to the store so as not to gain too much?
1. Spontaneous shopping is a sure way to tranzhestvstvu.
Before going to the store make a list of necessary products.
It is much better to buy products for the week, after thinking through the menu of main dishes that you want to cook. The fewer times you come to the store, the less you will make impulsive purchases, which include various food "junk" - chocolate bars, chewing gums, small related products at the cashier’s counter, snacks, in short, everything that has no good. and without what you can do.
2. Go to the store only with the list of goods
Do not deviate from the intended plan.
When you know what you need, the temptation to be distracted by other products is minimal. Most people have a similar diet, so you can make such a list in the notes on the phone, and it will always be at hand at the right time.
Take the cart instead of the cart.
A basket is much better, or you can do without it at all if you come for bread. Man is so constituted that he always wants to fill the void, and the basket in the supermarket is no exception. That is why the abundance of goods from the shelves quickly migrates to your cart as soon as you enter the first department. With the basket, the principle works the same, but there is less space, so the probability of unnecessary purchases is lower. If you have only a loaf of bread and dessert for tea in your plans, then you can take these products in your hand and go to the checkout, this will help avoid the temptation to type a little more.
4. Do not be tempted
For food - only on a full stomach.
When you enter the store in the evening on the way from work, you are hungry, and fatigue rolls in a wave. I want to relax, feel sorry for myself and indulge myself with something tasty. Avoid such situations, and if you just go to the store you just need to, then, on the way there, have a bite to eat something insignificant, keep your composure much easier on a full stomach.
The same rule applies to smells. When it smells good in a department, then a couple of extra packages appear in our basket at once.
5. Go to the store with the player.
Music that sounds in departments is another psychological hook that managers catch buyers with. Slow melodies are relaxing, the purpose of such reception is to motivate the client to spend as much time as possible wandering between the counters. It is necessary to include in the headphones rhythmic hits, and you will be surprised how much faster to cope with purchases.
6. Shopping - no children
Children are not the best companions in the supermarket.
A store is a huge world of temptations for a child, and if an adult can still explain to himself that there is nothing useful in a pack of chips, and you can also do without chocolate for tea, then the child often does not understand this. Bright labels, favorite cartoon characters on packages, seductive sweets are all temptations that are displayed on the shelves at arm's length. Many parents, unable to deny children or not wanting to attract the attention of other buyers to their crying child, prefer to compromise by buying what they want. Calculate how much you spend on not useful goods for a child, and think, perhaps, it makes sense to enter the store only with a cold head and without a baby.
7. Buy promotional items wisely
The action is not yet a reason to fill the cart with unnecessary goods.
Sometimes promotional offers are really profitable, but most often they are built on the principle: buy two, get a third product for free. In this case, think, do you really need, for example, three packs of window cleaner that you will use next year?
The dubious benefits of a set of "packing coffee + cup" or "a pack of tea + teaspoon." Such cups, spoons and other things in the house will be unnecessary stuff, since you are unlikely to collect a whole set, but when you buy it you will pay for these things.
8. Support the national manufacturer and small brands.
In the supermarket you need to act according to a clearly defined plan.
Prices for products from local producers are often lower simply because they do not need to pay a fee and cover transportation costs. In the case of "not handled" trademarks, you do not have to pay extra for the brand and advertising. By the way, supermarkets can often have their own manufacturer, whose products will be cheaper, since there are no advertising costs, in principle.
9. Spend time in line at the cashier - with benefits
Standing in line at the cashier, check your purchases.
Instead of considering racks with sticks of coffee, chocolates, chewing gums and other items that you do not need, review the contents of your basket. Putting goods on the tape, check their expiration date and once again think about what you really need from this. Do not hesitate to refuse to purchase any unit already at the box office, you have a legal right to this.
10. Settlement - cash only
Do not pay by card.
Before going to the store, making a list, take the approximate amount that you plan to spend on products. When you know that resources are limited, you do not want to take everything and more. By the way, studies show that it is much more difficult to part with cash than with the funds in the account. Apparently, the psychological aspect works: when we see how many bills we count, we realize more clearly the scale of spending.